Do you agree with Marshall McLuhan that the medium is the message, i.e. that the format or logic of a medium is as important as its content and, in fact, determines what content will be broadcast through that channel? Evaluate his idea that television is a cool medium.
I do find the point of the medium is the message very interesting, however I do not agree with Marshall McLuhan's assessment. My question that I do not have answered would be what if the message was meaningless? If it was just a picture on a screen, but it was being broadcasted to thousands or millions, isn't it still just a picture on a screen? The message medium and its contents are needed jointly to represent the correct information that is needed to be represented. Television is absolutely a cool medium because it mirrors real life. It is as close to real life as possible.
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Cool vs hot for mcLuhan was based on how much or how little "detail" was in the medium itself. In our information overloaded culture isn't it an undeniable fact that all messages are meaningless. I mean really won't there be another one coming along in the next instant?
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